Studying for your Salesforce Marketing Cloud Email Specialist Certification? Preparing for any exam can be daunting, especially if you are out of practice. I regularly find that Marketing Cloud exams are more of a challenge than Sales Cloud-related exams because a Marketing Cloud sandbox does not yet exist. You could make Trailhead exercises and get hands-on platform experience with Sales Cloud, and it is not easy with Marketing Cloud unless you have a way to do it. With that said, there is still a long list of things you can do to ace the exam with flying colors.
Salesforce Marketing Cloud Email Specialist Certification
Salesforce Marketing Cloud Email Specialists are at the forefront of a new way of automating marketing efforts and work with clients to teach their teams the skills they need to drive success in marketing projects through the platform.
As specialists in their field, Salesforce Marketing Cloud Email Specialists play a crucial role in kick-starting new, exciting projects and seeing them through to success. They are often on hand to jump in and fix a failing solution or troubleshoot a flawed performance metric.
The best Specialists are experts at incorrect troubleshooting projects, which may not have been scoped out or executed correctly in their first go around.
The Salesforce Marketing Cloud Email Specialist certification is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas:
- Email marketing best practices
- Message design
- Subscriber and data management
- Inbox delivery, email automation, tracking, and reporting metrics
- External integrations with the Marketing Cloud Email application
Simple Salesforce Marketing Cloud Email Specialist Test Strategy Tips
- Take your time! You are ready to spend the entire 90 minutes if needed.
- Read every question carefully. Salesforce likes to write tricky Marketing Cloud Email Specialist questions that can often trip you up, so made yourself read slowly and carefully.
- And best test tip: Use the Mark for Review checkbox for those questions you answered correctly. The pass rate is 65%, so you have to make sure that you are 100% confident on 60 questions.
Why You Should Become a Salesforce Marketing Cloud Email Specialist First?
Kerry suggests that the Email Specialist is the best starting point, providing a stable foundation. By focusing on only one Marketing Cloud Studio capability, the Salesforce Marketing Cloud Email Specialist exam content is manageable for someone new to the platform.
She kindly challenged the certification pathway, saying that the Marketing Cloud Admin positioned as the starting point may not be the best order in reality.
1. Companies Begin with Email Automation
Email marketing is at the core of every marketing automation program and is universally used by organizations. When an organization becomes a Marketing Cloud customer, it is safe to believe they will use Email Studio! Shortly after, or after some time, they will then move into other channels.
2. Related to Most Marketing Roles
The Marketing Cloud Email Specialist will be suitable for non-technical marketers, too. Those marketing roles center upon developing and executing campaigns without understanding the integration, security, and data compliance features and how it is set up and monitored in the system.
3. Marketing Cloud Admin Requires Broader Experience
Her reasoning lies in the extent of Marketing Cloud Administrator content, most likely requiring more studying than some may expect: it depends on which studios you do. If you use them all, it is easier to get the extent of experience. If you only do one, you are going to need to do more book learning.
4. More Learning Salesforce Marketing Cloud Email Specialist Materials
She also pointed out that having been around for many years, there are plenty more learning resources available to use in your study, including a Preparation Trailmix that pulls together a mixture of resources.
Next Steps in Choosing Your Salesforce Career Path
Ultimately, the career path you choose for yourself in Salesforce should be based on what best fits your skill set, experience, and where you want to be in Salesforce in the future.
The fantastic progression opportunities and salary rates available on the market, coupled with the innovative and exciting nature of the technology you would be working with, can make it a significant next step for anyone interested in learning something new and being rewarded for it.